storytelling cafeHello,

After reading a few books and internet articles, I noticed that I was not very good as a storytelling person, so I decided to improve myself. I really believe that as an Agile coach/scrum master, we need to have this storytelling “feature”. Having said this, I want to share something very interesting that allows me to start with improvements in my daily work.


Based on what I have learned, successful stories should have:

  • Great beginnings
  • Writing style
  • Literary devices

Storytelling: Great Beginnings

Start your stories with one of the following three devices:

  • A surprise
  • A mystery
  • A challenge

Storytelling: Writing Style

Write the way you speak:

  • Use short sentences
  • Use small words
  • Use active voice
  • Get to the verb quickly
  • Omit needless words
  • Find the automatic spell-check setting in your e-mail and word-processing programs. Turn them on and leave them on.
  • Find the grammar checker in your word-processing software. Use it on every document before you publish it.
  • Set the grammar checker to automatically run the readability score (ex. : Flesch-Kincaid grade level)
  • Target a reading grade level of 8 to 10. If your document is higher than that, rewrite it and check again

Storytelling:  Literary Devices

  • Include dialogue
  • Use real names of characters
  • Repeat words or phrases
  • Don’t announce or apologize in advance of a story. Just tell it.

As you can see, it is very simple advice that we can start to apply tomorrow. If you want to really work hard on this, I recommend the book “Lead with a story” by Paul Smith

Don’t hesitate to leave your comments/feedback

Thank you,


About the author

Omar is an agile practitioner and lover. Certified Scrum master. Agile Coach & Agile Leader. He believes it is important to continually be learning and growing. His dream is to be a lifelong learner; growing each day. He is also passionate about leadership development and seeing people reach their full potential. He is also a good husband & father (his wife says that time to times). He has a wonderful wife and 2 fantastic kids. In his free time, if he does not have any plan ahead, he tries to apply agile methodologies at the family level :). He enjoys a lot to travel with his family and discovers new places for them.